eCommerce AI Chatbots: Use Cases And Popular Tools

The chatbot would ask the customer about the necessary product and then send the link with this product to your e-commerce website. This way, a bot decreases the number of steps the customer takes in the sales funnel. For instance, 30% of online shoppers prefer making purchases from social networks, such as Facebook, Twitter, and Instagram. These FAQs generally range from product and company information, refund policy, size chart to the payment options the company offers. The chances of customers dropping off at this stage are high if their questions aren’t answered to their satisfaction. Ecommerce companies can also use WhatsApp chatbot to push data directly to their CRM or database, enabling customers to order from the comfort of their phones.

Motivation AI, a specialized class of Generative AI created exclusively for enterprise marketing and e-commerce teams, provides brands with both efficiency and effectiveness. Motivation AI is trained on over 1.5 billion customer interactions from 150 million US customers. This data is used to create AI-generated digital marketing messaging that motivates customers to convert at key moments—including in the online cart. Your chatbot should be built to fit with your brand’s identity and it should embody its personality in order to speak to your users the same way your employees would. Your AI-powered chatbot should conduct conversations in such a way that customers think they are communicating with a human, not a robot.

Chatbot Uses Cases for Support

So, for diabetic treatment, the chatbot can ask if the patient had any symptoms during the day. And for pain medication, the bot can display a pain level scale and ask how much pain the patient is in at the moment of fulfilling the survey. This is one of the chatbot healthcare use cases that serves the patient and makes the processes easier for them. Bots can also reach out to a huge range of people through social media.

Chatbots could act as de-facto financial advisers (wealth management chatbots). Travelers can use travel agencies’ chatbots to book their travels for them, instead of doing it manually. The chatbot would ask them their destination, number of guests, and the time frame to book them a flight or a hotel room based on the given inputs. Chatbot, for instance, sells a tracking chatbot that uses API to connect with a business’ various ERP systems to inform users about their orders’ delivery status. While we were writing about major chatbot failures and discussing the top chatbots on the market, we started noticing and, therefore, documenting the areas where chatbots add value to businesses. It’s time to embrace this AI revolution, empower your business, and provide your customers with experiences that will keep them coming back for more.

When a product is based on and/or aligned with users’ worldviews, the chances of success are so much higher from the very start. The chatbot technology enables thousands of surveys to be sent out to your clients’ Facebook Messengers in a few clicks. Chatbots can help you with many of your customers’ problems, whether you are a midsize firm that is growing or a new company that has just launched. You’ve come to the perfect place if you’re seeking to integrate AI-based chatbots into your eCommerce website. According to a global poll of e-commerce decision-makers conducted in October 2019, 24% of e-commerce businesses planned to on their websites.

Products

The chatbots can give customers 24/7 access to track orders and package information. This lowers the strain on your customer support team and gives them back time to focus on more complicated questions. While most Generative AI tools can easily create copy that meets the brand guidelines and is conversational, Persado Motivation AI takes AI-generated messaging one critical step further.

The scope of automation in eCommerce is so expansive that by 2023, almost 70% of all commercial chatbots will be found in online retail. Virtual assistants in the healthcare industry can help users with insurance and health-related inquiries. Businesses in this sector leverage chatbots to assist patients, families, nurses and doctors in various ways, either for simple tasks or complex issues. Chatbot technology is leveraged in the gaming industry to provide support to gamers. Chatbots are popular because they are available day and night, speed up resolution time and significantly reduce support costs for businesses. Messenger bots can easily gather contact information (and consent) from users so you can reach out to them on other channels.

Contact Center of the Future: Empower Agents with AI…

Also, getting a quick answer is also the number one use case for chatbots according to customers. You don’t have to employ people from different parts of the world or pay overtime for your agents to work nights anymore. When your customer service representatives are unavailable, the chatbot will take over. It can provide answers to questions and links to resources for further information. According to recent polls, 74% of respondents agree that AI can free up agents to concentrate on enhancing the client experience as a whole.

The virtual agent messenger bot helps shoppers find the best deals and products. The best eCommerce chatbots are focused on saving time and energy for the customer, and ShopBot does this efficiently with every interaction. The need for eCommerce chatbots has never been higher than it is today. Online shopping is one of the most popular activities in the world, and the industry is more competitive than ever.

Both of these use cases of chatbots can help you increase sales and conversion rates. It is one of the longest-running eCommerce conversational AI that has been offering customers instant support on the company’s website and Facebook messenger since 2015 and 2016, respectively. T-Mobile also recently launched Google RCS on their devices, becoming one of the first major telecom companies to do so. Giving customers a tailored experience is essential for any eCommerce business.

As you can imagine, there are hundreds of potential chatbot solutions to choose for your business. Below are some other resources you can use to find the best chatbots based on your business needs and requirements. Another interesting feature of this platform is the resolution engine.

• Domino’s chatbot offers a robust online order experience to its users with its website chatbot.
• Depending on the user group that is targeted, the chatbot would have a very specific persona.
• This can drastically improve the overall customer experience by helping them to save money and increasing the average order value (AOV), driving product sales and revenue.
• Customers can interact with such retailer chatbots and get assisted thoroughly to shop or find options effortlessly.
• It starts by segmenting the user into categories, including region, age and interests of the giftee, as well as budget.

Customers want to know about your products—but providing an entire catalog makes it difficult to go through it. West Jet, for example, has a Facebook chatbot that can book flights by asking the departing and arriving airports and the date. For example, bot can return the most current inventory numbers for a SKU.

Launch an interactive WhatsApp chatbot in minutes!

The value of customer loyalty programs, coupled with the power of conversational AI for eCommerce, has long been documented by various publications and studies. For instance, in 2020, Harvard Business Review found that having strong customer loyalty can generate 2.5 times greater revenue than companies that don’t (in the same industry). Around the time when you know they’ll need to replenish their supplies, your chatbot could send them a reminder. Since they can purchase directly through the chatbot, there’s a reduced chance of them going to another vendor. Add a discount for purchasing through the bot, and you’ve got them reeled in.

Although WhatsApp chatbots can hold fluent conversations similar to a human, do not let customers assume at any point of the conversation that they are speaking to a human and not a chatbot. Although automated responses can help you gather basic customer Information, make sure to let the customer know who you are, to manage expectations accordingly. Pandora, a renowned company with concept stores all over the world and a multilingual online shop, uses WhatsApp chatbot to offer customer service via one on one chat. With WhatsApp chatbots, you can easily identify the reason for the refund, quickly schedule pick up times and ensure that immediate action is taken. Another benefit of WhatsApp chatbots is the backup of the conversations, which helps companies to keep track of the previous interactions with the customer without any trouble. As suggested in the previous use case, you can capture leads and add them to your CRM as contacts.

What are the pillars for a successful eCommerce CX automation strategy?

According to data from Zendesk, customer satisfaction ratings for live chat (85%) are second only to phone support (91%). The very first place you should consider implementing a chatbot is your own online store. This will help you welcome new visitors, guide their buying journey, offer shopping assistance before, during, and after a purchase, and prevent cart abandonment. The good thing about ecommerce chatbots is that the technology can be implemented across various platforms, giving businesses an opportunity to leverage its features and use cases more proactively. They communicate with your potential customers on Messenger, send automatic replies to Instagram story reactions, and interact with your contacts on LinkedIn. Chatbots can generate a positive image of your business by answering queries quickly and professionally.

It breaks down language barriers, making customers feel comfortable and valued, regardless of the language they speak. With your chatbot, language is no longer a hurdle; it’s an opportunity. Your chatbot is your bridge, connecting with customers in their preferred language. In this article, let us see some of the best AI chatbot use cases in eCommerce stores where they can be utilized to maximize their potential to drive conversions and enhance businesses. The fashion brand Michael Kors offers a shopping bot on the Facebook Messenger by Meta.

Kith, a clothing and accessories store, uses a chatbot to offer constant customer support. For example, when we asked a customer query like “I need help tracking my order,” it immediately offered a support article that discusses it in detail. You can also qualify the leads using targeted questions like type of company if you’re serving other businesses. You can send this data directly to your CRM, turning casual browsers into prospective customers. In 2022, 88% of customers have had at least one conversation with a chatbot. Moreover, 74% of business owners were also satisfied with deploying such a bot on their website.

With this bot, customers receive help on their queries and problems in a quick and simple way without waiting. By providing a personalized experience, Tommy Hilfiger’s Messenger chatbot resulted in an 87% rate of returning customers. Ecommerce WhatsApp chatbot can make the process of getting referrals easier from your existing customers as you can customise your messaging based on prior interaction.

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